What Is SEO (Search Engine Optimization) And How It Works-Types Of SEO

BASIC'S ABOUT SEO  (Search Engine Optimization)

When you enter a query in the search engine and press enter you get a list of web results that contain that query term. Users generally tend to visit websites at the top of this list because they are more relevant to the question. If you've ever thought why these websites are better than some others, you should know that it is due to a powerful web marketing strategy called Search Engine Optimization (SEO).




Monitoring the site's rank should be a priority to ensure that current efforts must be consistent with the choice of keywords and content selections to promote the site's best clicks. Using Supplementary Platforms, such as MarketingWox, allows the person to track the page rank with tools such as Alexa and Google Toolbar. All of these provide regular scrutiny on the range and provide the feed needed to re-think exercise.The SEO ranking takes the links managed to create the site for the account. Integration of internal links is an easy way to increase traffic to a personal site or page, so that it creates a significant recognition factor.

SEO Defination
SEO stands for Search Engine Optimization. It is a techniques used to increase the visibility of a website in search engine’s result page.

Why We Use SEO?
SEO helps the website to rank better in the result page. A better ranking website gets more traffic, creating the opportunity of better exposure and revenue.this is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. it helps you get traffic to search engine.Search Engine Optimization refers to a collection of techniques and practices, which allows a site to get more traffic from search engines (Google, Yahoo, Microsoft).Those who try to get the best listed site on Google or other engines should be preferred exercises at each stage. It should be part of any online effort development strategy that wants to get the ultimate success.it is an important way to create and direct traffic to a particular site, intended to literally increase the rank of web search site conducted by interesting viewers
Types  Of SEO-Black Hat SEO,White Hat SEO,Gray Hat SEO

Black Hat SEO

The Black Hat SEO refers to using certain specific practices to increase the ranking of the website or web pages in search results by violating the search engine's terms of service.In the SEO field, black hat is an unethical way for SEO. Webmasters think Black Hat SEO quickly bump their ranks and  they sit on Google. That's not true.At some point it gets trapped and Removed directly from search engines and is permanently prohibited. Black hat causes pain for a long time.
  • Black Hat SEO violating the search engines terms of service,guidelines of search engines and use unfair methods to increase page ranking.
  • It is considered an unethical SEO.
  • Some black hat SEO techniques include link spam, keyword stuffing, cloaking, hidden links and texts,doorway pages,article spinning,duplicate content.
  • The techniques used under Black Hat SEO are against the search engines guidelines and are banned or blacklisted.
  • Websites using Black Hat SEO have a quick rise in ranking, but this change has an unexpected and minimal effort.

White Hat SEO

White Hat SEO refers to using SEO strategies, techniques and techniques. It fully follows the search engine terms and policies.This refers to SEO techniques Search engines are subject to SEO guidelines established.White Hat is SEO's most popular SEO strategy and one Using the methods and techniques to improve the search engine rankings of a website that does not foul the search engine guidelines.
  • the website is optimizing According to  search engine guidelines,terms,policy.
  • It is considered a moral or biological or ethical SEO.
  • Techniques used are on Page Optimization and Off Page Optimization.
  • Search engines accept this technique.
  • The risk of prohibiting search engines is minimal for websites that use white hat.
  • Websites that use white hat SEO can expect stable, gradual and long-term effects.

Gray Hat SEO

Gray hat SEO is combination of both white hat seo and black hat SEO.
  • Gray Hat SEO is the SEO which takes risks And Use techniques that can be used by internal black hat SEO.
  • This techniques may in some cases be legitimate and illegitimate in others.
  • Gateway Pages, Gateway Pages, Fake Content Are Some Gray Hat SEO

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